Bookable
Book in one tap.
Experiences, restaurants, services, rentals, ticketed events, guides.
ITLY shows you everything a destination has to offer — not just trattorias and places to stay: experiences, sport, artisan shops, festivals, trails and free beaches. See how crowded a place is before you go, earn more points on hidden gems, and find only businesses verified on national registries.
Pre-MVP validation phase — We start from Marche, our pilot region. Other regions will follow, one at a time.
Not just restaurants and stays. ITLY gathers everything that makes a destination alive — from bookable experiences to free trails. And it recognizes where you are, so it only suggests what's truly within reach.
Experiences, restaurants, services, rentals, ticketed events, guides.
Stays, cafés & bars, shops, culture. Find contact details, hours and info — then reach out directly.
Trails, free beaches, viewpoints. Just go.
Local festivals, tournaments, seasonal events. With optional partner promos.
With your permission, ITLY understands where you are and shows what's truly within reach.
First region · Marche
Brief descriptions based on public sources (Wikipedia, official sites, UNESCO). Every business profile on ITLY will be curated directly by whoever runs the place.
Try ITLY live
Two demos with consistent numbers. Change the season or time of day and see how a real place behaves. In the points demo, see how a hidden gem rewards your choice more.
Demo · Crowd level
High season · August Saturday
August Saturday: peak is between noon and 4pm.
Demo · Points on bookings
The points system is still being finalised: details will be announced at launch.
Every profile has photos, description, prices, hours, location and verified reviews. The ✓ Verified badge guarantees the business is registered on national registries.
The manifesto
We don't exclude the famous places: we include all the others. Thousands of businesses and destinations remain invisible today. ITLY exists to give them space — and to steer travelers toward the places that deserve to be discovered.
The Marche is our pilot region. Before building the app, we want to validate real interest — from travelers and businesses alike — in a compact yet incredibly rich territory. Once the model works here (verified businesses, points, hidden gems, commission only on real bookings), we'll extend it to Italy's other regions.
Experiences and sports (climbing, snorkeling, kayaking, horse riding, boat tours), restaurants, bars and gelaterias, beach clubs, rentals, guides, festivals, workshops — plus free spots: trails, public beaches, viewpoints. Some you book, others you discover.
Before you leave, see how busy a place is. Pick when to go — or discover a nearby alternative nobody talks about.
Every booking earns you points — more on hidden gems. When you arrive, the business records your visit with a QR code, so reviews are only written by people who were actually there.
Every completed booking earns you points — more on hidden gems. Unlock the Explorer badge as you discover the region, and redeem your points for partner perks: discounts, tastings, upgrades, complimentary experiences.
Waitlist
You'll be the first to hear when we launch. Tell us what you love — and we'll point you to gems picked just for you.
On the other side of the counter?
Free listing, no monthly fee. On bookable activities you only pay a commission when the guest actually shows up.